Tom Redmond, founder of Aussie hair products, continues to bring innovations in hair care to market. Procter & Gamble Co. purchased the Aussie company in 2004, but Tom Redmond since has launched a new product line, Onesta Hair Care. Onesta is produced with natural ingredients and follows a sustainable, environmentally friendly philosophy.
Only natural fragrances made from organic botanical extracts are used in Onesta products. In addition, the company has avoided all forms of animal testing on its products and is included on PETA’s “Beauty Without Bunnies” list.
In order to be approved for the PETA list, a company must sign a statement of assurance that guarantees, among other things, that its product never has been involved in any kind of animal testing. PETA updates its online list of approved products frequently and distributes a printed list twice a year. Once a company is included on the list, it can license PETA’s “cruelty-free” bunny logo for use on products, literature, displays and websites. The logo makes it easy for consumers to see that products have met PETA’s stringent anti-cruelty standards.